We’ve done several reader surveys over the past few months, and we wanted to share the results with you. It turns out that you have diverse interests, with a majority of you being heavy readers (58% have read over 10 books in the last 12 months). We were surprised by how many of you read your installments at home (76%). Also, over 50% of you read your installments at the office (a number of you mentioned that you like the fact that your boss thinks you’re reading work-related emails when in fact you’re reading books). And a few of you admitted to reading your installments during meetings! Here are some specific results:

How much do you read?
40% of you have read between 1 and 10 books in the last 12 months
25% read between 11 and 20
21% read between 21 and 50
12% read more than 50 books
(And they say people don’t read anymore!)

Why digital?
47% of you like digital books because they’re lightweight and easy to carry
60% like them because they’re environmentally friendly
63% like them because they are less expensive than printed books

Where do you DailyLit?
76% Read DailyLit at home
52.9% read at the office
2% read during meetings (naughty, naughty!)
14% read in-transit
13% read in bed

What else do you like to do?
95% like reading
70% like films
62% like movies (like films, but with more explosions)
62% like traveling
53% like sleeping/general laziness
51% like cooking (in related news, baked goods are always welcome at DailyLit headquarters…)

What kinds of books do you like to read?
77% literary fiction
50% non-fiction
39% sci fi
39% thrillers
28% educational

• Posted on 17 March, 2009
  by susan
• Category
  General