The Digital Publishing Group, sponsored by DailyLit, is pleased to announce two new lunchtime talks that will take place in New York City later this month. The first will address the fundamentals of Search Engine Optimization (SEO) and how to make search engines like Google work for you. Book publicity and how to connect authors with online communities will also be discussed.

The second talk will explain the fundamentals of Search Engine Marketing (SEM) and how publishers can use highly targeted SEM campaigns to drive online sales. The strategic use of social media to build long-term connections between authors and readers will also be discussed.

Both talks will be given by Hanny Hindi, an SEO/SEM expert at Clickable.

You can sign up for these free talks here. The Digital Publishing Group can also be found on Twitter using hashtag #digpub.

• Posted on 1 October, 2009
  by susan
• Category
  Digital Publishing Group, Publicity