Cheers—to a very happy birthday, DailyLit!

Susan Danziger
Founder and CEO, DailyLit
sdanziger [at] dailylit [dot] com

Bestselling Heroes For My Son by Brad Meltzer
When his first son was born bestselling author Brad Meltzer set out to create a list of people whose courage and achievements would inspire his son: Abraham Lincoln, Amelia Earhart, Rosa Parks, Jim Henson, Mohammed Ali (52 heroes in all). You can discover and share the lives of those who have changed our world in this bestselling collection of stories. Thanks to our sponsor, HarperStudio, you can read them all here.

Reader Challenge: Your Own Hero
Inspired by the bestselling book, Heroes For My Son, this month’s Reader Challenge encourages you to share your own hero. In 50 words or fewer, tell us why this person means so much to you. We’ll select our three favorites, each of whom will receive a signed copy of Heroes For My Son. Be sure to post your hero in our Reader Challenge Forum by Sunday, June 6th at 11:59pm EST to be considered.

Big Read: Robin Hood
With a reimagined version of “Robin Hood” hitting theaters this month—and judging from the previews this Robin Hood will not be wearing tights—we decided to revisit Sherwood Forest for our Big Read. Check out Chapter One—”How Robin Hood Became an Outlaw”—here.

Crazy Busy Beautiful by Carmindy
On the hit show “What Not To Wear” makeup artist Carmindy gives makeover subjects the finishing touches that, as anyone who’s seen the show can attest, make all the difference. Her new book, Crazy Busy Beautiful, shares the beauty tips that make her clients look so good—and we’ve got a taste, courtesy of our sponsor HarperStudio. Find it here.

Finally, to get us all in the mood for summer, here’s a poem by Emily Dickinson:

A something in a summer’s Day

A something in a summer’s Day
As slow her flambeaux burn away
Which solemnizes me.

A something in a summer’s noon—
A depth—an Azure—a perfume—
Transcending ecstasy.

And still within a summer’s night
A something so transporting bright
I clap my hands to see—

Then veil my too inspecting face
Lets such a subtle—shimmering grace
Flutter too far for me—

The wizard fingers never rest—
The purple brook within the breast
Still chafes it narrow bed—

Still rears the East her amber Flag—
Guides still the sun along the Crag
His Caravan of Red—

So looking on—the night—the morn
Conclude the wonder gay—
And I meet, coming thro’ the dews
Another summer’s Day!

Heroes For My Son is being published today and the full book is available for free on DailyLit thanks to our sponsor, HarperStudio. Enjoy!

We have a selection of those quotes from Words That Matter thanks to our sponsor, HarperStudio. You’ll find inspiring words from such luminaries as Maya Angelou, Eckhart Tolle, Alice Walker, Elie Wiesel, Martha Beck, and even some wisdom of the ages from figures like Virgil. It’s great daily inspiration–DailyLitspiration?–that we hope you’ll enjoy. Read it here.

#131. The Case of the Two-Cent Candy
Years ago, I wrote about a retail store in the Palo Alto environs, a good one, which had a box of two-cent candies at the checkout. I subsequently remember that “little” parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people—from retailers to bankers to plumbing supply house owners—who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business, metaphorically and in fact.

Well, the Two-Cent Candy Phenomenon has struck again—with oomph and in the most unlikely of places.

For years Singapore’s “brand” has more or less been Southeast Asia’s “place that works.” Its legendary operational efficiency in all it does has attracted businesses of all sorts to set up shop there. But as “the rest” in the geographic neighborhood closed the efficiency gap, and China continued to rise-race-soar, Singapore decided a couple of years ago to “rebrand” itself as not only a place that works but also as an exciting/“with it” city. (I was a participant in an early rebranding conference that also featured the likes of the late Anita Roddick, Deepak Chopra, and Infosys founder and superman Narayana Murthy.)

Singapore’s fabled operating efficiency starts, as indeed it should, at ports of entry—the airport being a prime example. From immigration to baggage claim to transportation downtown, the services are unmatched anywhere in the world for speed and efficiency.

Saga …

Immigration services in Thailand, three days before a trip to Singapore, were a pain. (“Memorable.”) And entering Russia some months ago was hardly a walk in the park, either. To be sure, and especially after 9/11, entry to the United States has not been a process you’d mistake for arriving at Disneyland, nor marked by an attitude that shouted “Welcome, honored guest.”

Singapore immigration services, on the other hand:

The entry form was a marvel of simplicity.

The lines were short, very short, with more than adequate staffing.

The process was simple and unobtrusive.

And:

The Immigration Officer could have easily gotten work at Starbucks; she was all smiles and courtesy.

And:

Yes!

Yes!

And … yes!

There was a little candy jar at each Immigration portal!!!

The “candy jar message” in a dozen ways:

“WELCOME TO SINGAPORE, TOM!! WE ARE ABSOLUTELY BESIDE OURSELVES WITH DELIGHT THAT YOU HAVE DECIDED TO COME HERE!”

Wow!

Wow!

Wow!

Ask yourself … NOW:

What is my (personal, department, project, restaurant, law firm) “Two-Cent Candy”???

Does every part of the process of working with us/me include two-cent candies?

Do we, as a group, “think two-cent candies”?

Operationalizing: Make “two-centing it” part and parcel of “the way we do business around here.” Don’t go light on the so-called substance—but do remember that … perception is reality … and perception is shaped by two-cent candies as much as by that so-called hard substance.

Start: Have your staff collect “two-cent candy stories” for the next two weeks in their routine “life” transactions. Share those stories. Translate into “our world.” And implement.

Repeat regularly.

Forever.

(Recession or no recession—you can afford two cents.)

(In fact, it is a particularly Brilliant Idea for a recession—you doubtless don’t maximize Two-Cent Opportunities. And what OPPORTUNITIES they are.)

With the weather warming up, we decided to shape up and change the look of our installments so they fit neatly onto your mobile phone. Of course, there’s no form over substance with DailyLit. This month, we’re featuring a star-studded line-up with stories and inspiration from Sam Shephard; Tom Peters; and O, The Oprah Magazine. And we’re launching a new Sci Fi Channel with help from bestselling author Cory Doctorow and major sci fi publishers. If poetry’s your thing, don’t forget that it’s Poetry Month—there’s still time to sign up for daily poems from Knopf featuring John Updike, Joyce Carol Oates, and Sapphire. Oh, and don’t forget that you have until the end of this month to sign up for Berlitz’s Spanish Lessons. And then, it’s adios!

-Susan Danziger
Founder and CEO, DailyLit
sdanziger@dailylit.com

Thought we’d bring a little movie glamour this month to our Big Read (actually, three little reads). We’ll be featuring three short vignettes by movie star/author Sam Shepard. In case you’re not familiar with his written work, don’t worry, Shepard, the author, is the real deal—in fact, a Pulitzer Prize-winning real deal. Enjoy them here.

Tom Peters: The Little Big Things

Back by popular demand, management guru Tom Peters returns to DailyLit with his latest book The Little Big Things: 163 Ways to Pursue Excellence. Inspire yourself daily with tips, anecdotes, and advice—all in the pursuit of excellence. The entire book is available on DailyLit thanks to our sponsor, HarperStudio. Find it here.

Words that Matter from O, the Oprah Magazine

Words that Matter gathers some of the most inspired ideas and quotations to appear in O, the Oprah Magazine over the last decade. You’ll find insights from Maya Angelou, Eckhart Tolle, Alice Walker, Elie Wiesel, Suze Orman and dozens of others on love, friendship, gratitude, success, money and beyond. We’ve got a free taste for you, courtesy of HarperStudio. Find it here.

Reader Challenge: Your Words that Matter

We’re feeling inspired by Oprah’s words and want to know which words you live by. In just one sentence share the advice you’d like to pass on—to your children, your best friends, your family. We’ll choose three of our favorites to win a copy of Words That Matter. Make sure to post your inspirational quote in our Reader Challenge Forum no later than Friday, April 30th at 11:59pm EST to be considered.

New on DailyLit: Sci Fi Channel

Our new Sci Fi Channel is where you can discover up and coming science fiction writers, read recommendations from folks in-the-know, and enjoy excerpts from newly released sci fi books delivered right to your inbox—and it’s all on us. We’re kicking off the channel with a collection of short stories from Asimov’s Science Fiction Magazine, excerpts from Tor Books, and recommendations from Cory Doctorow. Find them here.

Last Chance for Berlitz Spanish Lessons

You only have have until May 1st to sign up for our exclusive Berlitz Spanish Lessons. If you’re not on board by then it’s hasta la vista, baby. Find them here.

DailyLit’s New Look

DailyLit has gotten a facelift! In order to make reading easier on mobile devices, we’ve changed the look of our installments. Hope you like our new look.

Her writing has been described as a cross between George Plimpton and Gidget. In case that means as little to you as it did at first to me, here’s some context: George Plimpton was a journalist who pioneered the concept of participatory journalism. For him it was not enough to simply write about something; one should be a part of it–by, say, posing as a skinny quarterback and participating in a scrimmage with the Detroit Lions, or boxing with champ Archie Moore, or playing the gong for the New York Philharmonic under the direction of Leonard Bernstein. As NPR put it, he carved his own artistic niche by making literature out of non-literary pursuits.

Gidget, on the other hand, is a fictional character, a “little girl with big ideas.” Her adventures in 1960s California surf culture have been immortalized on film and in a TV series (starring Sally Field). She’s the very definition of spunky.

So what do we have? A woman with big ideas who’s chronicling her own life the way Plimpton did–as NPR put it, by carving an artistic niche by making literature out of non-literary pursuits. Like perfect-tomato hunting.

Sign up for the DailyLit Book Channel for hand-picked recommendations and excerpts from great books like those selected for Oprah’s book club and the newest titles from bestselling authors.

Each day in April you’ll receive a great poem from a contemporary writer–and it’s all for free. No foolin’. Get started here.

Susan Danziger
CEO/Founder, DailyLit
sdanziger@dailylit.com

Alice Munro: Our Big Read
Writer Alice Munro won the 2009 Man Booker Prize for her lifetime body of work, and people are over the moon about her latest short story collection, Too Much Happiness. We’re excited to feature one of her short stories (”Fiction”) as this month’s Big Read. Life, love and writing all intertwine in one woman’s life. Read it here.

New! Berlitz Essential French (and Spanish)
Given the amazing response we had from the launch of Berlitz Spanish Lessons, we’ve teamed up with Berlitz again to offer Berlitz Essential French. And while we’re at it, we’re offering Berlitz Essential Spanish too. Both series feature bite-sized lessons in vocabulary perfect for travelers (or at least arm-chair travelers), from culture to transportation and accommodations. Read Essential French here and Essential Spanish here. (And if you missed our exclusive Berlitz Spanish Lessons, you can find those here.)

Kaplan SAT Prep
Taking the SATs or have a friend who’s due? We’ve got a daily course for that extra little something—and it’s all on us! Read it here.

Reader Challenge: Love Bites
We heard about this challenge on Twitter and thought it would be a fun Reader Challenge for February. Tell a love story (your own or make one up) in 140 characters or fewer—that is, the length of a single tweet or short sentence. We’ll choose five winners who will each receive a copy of Us: Americans Talk About Love, a collection of folks talking about love. Post your love bites in our Reader Challenge Forum by 11:59pm EST on Sunday, March 7th to be included in the contest.

New Detective Story
We know from our recent survey that Laurel Dewey’s heroine, Detective Jane Perry, has become a reader favorite, so we’re excited to launch the fifth and final piece of original fiction featuring the detective, Promissory Payback. And if you missed the first four pieces, you can find them here.

Our Book Channel
Our Book Channel brings you excerpts from books hand-selected by DailyLit staff and those in the know in the book industry. We’ve recently featured the 2009 Man Book Prize winner for fiction; a new novel that O, the Oprah Magazine called “mesmerizing;” and the #1 New York Times bestselling Happiness Project. What’s up next? It’s a surprise, of course, but count on more bestsellers, award-winners, and buzzed-about titles—the ones everyone will be talking about. Sign up for our Book Channel here.

And, finally, thought you’d enjoy this love sonnet from Shakespeare (I’ve always heard the first line but never really read it myself):

XVIII
Shall I compare thee to a summer’s day?
Thou art more lovely and more temperate:
Rough winds do shake the darling buds of May,
And summer’s lease hath all too short a date:
Sometime too hot the eye of heaven shines,
And often is his gold complexion dimm’d,
And every fair from fair sometime declines,
By chance, or nature’s changing course untrimm’d:
But thy eternal summer shall not fade,
Nor lose possession of that fair thou ow’st,
Nor shall death brag thou wander’st in his shade,
When in eternal lines to time thou grow’st,
So long as men can breathe, or eyes can see,
So long lives this, and this gives life to thee.

From Sonnets by William Shakespeare.